B2B SaaS | GTM advisory & fractional leadership
Can you trust your pipeline to deliver the revenue plan?
Acton Hunter builds the GTM operating model that aligns marketing, business development, and sales to create qualified pipeline and convert it into revenue.
B2B Saas | GTM advisory & fractional leadership
Can you trust your pipeline to deliver the revenue plan?
Acton Hunter builds the GTM operating model that aligns marketing, business development, and sales to create qualified pipeline and convert it into revenue.
Pipeline confidence means knowing the business has a predictable path to the revenue target.
The problem is structural
Most companies don't lack effort. They lack the operating model that aligns teams, clarifies ownership, and makes results repeatable. Without it:
Pipeline is inconsistent and revenue targets slip.
Shortfalls trigger ownership debates, not diagnosis.
AI produces more output, not more pipeline.
Three ways to work together
Diagnose the gap. Build the system. Add senior leadership.
Find the highest-leverage gaps
A GTM Revenue Audit that identifies where the system is breaking down, why, and what to fix first.
Construct the missing GTM system
Fixed-scope projects that turn a clear priority into structure, ownership, process, and measurement.
Add senior GTM leadership
Fractional support for companies that need senior judgment, operating discipline, and pipeline accountability.
A track record of pipeline growth
Built the demand engine behind scaled revenue: $91M→$427M.
Rebuilt marketing across PLG and sales-led motions.
Scaled from $2M to $23M.
Increased through revenue team alignment.
Acton Hunter is led by Wendy Lowe and Rob Baldwin, senior GTM leaders with 20+ years each across marketing, sales, and business development.
A different kind of GTM engagement
Senior operators, start to finish.
No junior delivery layer. The people diagnosing the problem are the people building the model.
One connected GTM system.
Marketing, business development, and sales connect through one operating model.
Defined scope, fixed fees.
Clear deliverables, agreed scope, and fixed fees before work begins.
What leaders say
"Wendy thinks about marketing through the lens of pipeline and financial outcomes: LTV:CAC, CAC payback, and full-funnel attribution."
Greg Wood
Co-Founder and Vice-Chairman, MASV
“Would I trust this individual to close my business if I was away? The answer with Rob is an emphatic yes. Despite many years in sales, I still find myself learning through conversations with him."
Steven Jones
Sales Director, Deloitte
Ready to build pipeline confidence?
Start with a 30-minute conversation about where your pipeline confidence is breaking down, and whether Acton Hunter is the right fit.