About Acton Hunter
Senior GTM leadership built across marketing, business development, and sales.
Acton Hunter is led by Wendy Lowe and Rob Baldwin, who each bring 20+ years driving pipeline and revenue for B2B SaaS and software companies.
Built from a proven GTM partnership
At Halogen Software and Kinaxis, Wendy led demand generation and Rob led business development. Together, they connected marketing, business development, and sales around shared funnel governance and pipeline performance. That same operating model sits at the center of Acton Hunter.
Wendy Lowe: 25 years of B2B SaaS marketing leadership
Wendy has led marketing teams across supply chain, cloud data protection, talent management, productivity software, and retail and ecommerce companies.
Senior marketing leadership: VP Marketing, VP Demand Generation, and senior leadership roles across B2B SaaS and software companies.
GTM motions: PLG, sales-led, and hybrid models across enterprise, mid-market, and SMB segments.
Marketing functions led: demand generation, product marketing, brand, content, design, customer and partner marketing, events, website and search strategy, paid media, and marketing operations.
Operating depth: GTM strategy, ICP clarity, positioning, performance measurement, marketing and sales alignment, AI-enabled marketing workflows, and team design.
Rob Baldwin: 20+ years building B2B revenue organizations
Rob has led sales and business development teams across software, supply chain, manufacturing, and technology companies, with deep experience building outbound, BDR, and revenue growth functions.
Revenue leadership: executive roles across business development, pipeline generation, and revenue growth.
Team building: built BDR organizations, scaled outbound teams, and developed sales leaders.
Cross-functional alignment: worked directly with marketing and executive leadership to improve commercial performance.
Operating perspective: shaped by two decades inside revenue organizations navigating shifting buyer behavior and rising acquisition costs.
Results at scale
Wendy Lowe, marketing and GTM leadership
Kinaxis: Supported revenue growth from $91M→$427M while scaling demand generation from 2 to 25 people.
Rewind: Rebuilt the marketing operating model, driving 370% pipeline growth and 111% qualified lead growth.
rob baldwin, business development and sales leadership
Kinaxis: Grew BDR-sourced pipeline from $2M to $23M while consistently exceeding targets.
Halogen Software: Built a lead response system that improved conversion rates by 30% and increased revenue contribution by 15%.
"Wendy brings clarity and focus to the marketing function, aligning strategy with company objectives and driving increases to revenue and impact across the board. She elevated marketing at Rewind to a whole new level, building both the infrastructure and vision needed to scale."
Cassandra Wilson
Senior Lifecycle Marketing Manager, Rewind
“Rob's extensive sales experience, sense of humor, and steadfast work ethic make him an awesome manager, coach, and mentor."
Veronica Waterfall
Partner Account Executive, Field Effect
Ready to build pipeline confidence?
Start with a 30-minute conversation about where your pipeline confidence is breaking down, and whether Acton Hunter is the right fit.