Diagnose. GTM Revenue Audit
A fixed-fee assessment that identifies where pipeline and revenue performance are breaking down, why it is happening, and what to fix first.
A structured assessment of the GTM system
When pipeline or revenue performance is under pressure, diagnose before changing budget, headcount, structure, or ownership.
Commercial contribution
Shows where marketing, business development, and sales contribution to pipeline and revenue is unclear or unsupported.
Root cause
Identifies the structural causes across focus, funnel governance, measurement, and ownership.
Priority
Prioritizes the highest-leverage actions tied to pipeline confidence, revenue impact, and leadership decision-making.
What gets assessed
GTM infrastructure: team structure, ownership, capability, accountability
Market and product: ICP, targeting, segment focus
Pipeline creation: demand generation, outbound, and BDR performance
Funnel and revenue conversion: qualification, handoffs, deal inspection
Customer revenue growth: retention, expansion, customer motions
GTM economics: pipeline ownership, performance visibility, budget visibility, sales capacity
What leadership receives
A written findings report, clear diagnosis, and prioritized action plan tied to commercial outcomes.
Timeline: Two to four weeks
Format: Fully remote
Investment: Fixed fee, scoped in the initial consultation
Best for: Leadership teams making decisions about GTM budget, senior marketing or sales hiring, GTM structure, pipeline ownership, or a new growth motion.
If you want help acting on the findings, Build can construct the missing systems and Lead can provide ongoing senior leadership.
Need something narrower? The same method can be scoped to one side of the system: a Marketing Audit led by Wendy, or a Sales and Business Development Audit led by Rob.
"Wendy brings business acumen, marketing expertise, and operational focus. She leads with clarity in moments of ambiguity and is a voice of reason at the executive table."
Aaron Davis
Senior Product Marketing Manager, Rewind
“Wendy has a rare ability to cut through the noise, set and share the vision, prioritize, and connect day-to-day work to higher-level goals."
Andrew Moore-Crispin
Senior Content Manager, Rewind
Ready to find the highest-leverage gaps?
Start with a 30-minute conversation about what decisions are ahead and whether the GTM Revenue Audit is the right starting point.