Lead. Fractional CMO or CRO leadership
Senior fractional CMO or CRO leadership for B2B SaaS companies that need commercial judgment, operating discipline, and pipeline accountability, without the commitment of a full-time executive.
How Lead engagements work
Wendy leads fractional CMO engagements. Rob leads fractional CRO/Business Development engagements. Companies can engage either role independently, or both when senior ownership is needed across the GTM system.
Each engagement is scoped upfront, so the retainer produces tangible progress, not open-ended advice.
Three ways to engage
Each option maps to a different level of senior involvement. Start where the business is now.
Fractional CMO or CRO Leadership
For companies with no senior marketing or sales leader in seat, a leadership transition underway, or a gap putting pipeline ownership and execution at risk.
Typical structure: Two days per week. Six to twelve month term.
Strategic Advisory Retainer
For companies with capable marketing or sales leadership that need senior outside perspective on GTM strategy, priorities, and pipeline accountability.
Typical structure: Four to six days per month. Three to six month term.
Post-Build Leadership Embed
For companies that want senior oversight as a Build engagement moves into execution, adoption, and early performance review.
Typical structure: Two to four days per month. One to three month term.
Why fractional instead of full-time
A full-time senior CMO or CRO hire can mean a long search, a meaningful ramp, $300,000 or more in annual compensation, and a permanent executive commitment.
Lead gives the business senior CMO or CRO judgment and GTM discipline through a focused leadership model with defined scope, cadence, and revenue accountability.
It is not a cheaper substitute for a full-time executive. It is a deliberate alternative for companies that need senior leadership applied to specific commercial priorities, without adding a permanent executive role.
"Wendy was instrumental in driving the evolution of our demand strategy across campaigns and programs, sales partnership, website, content, partner and field marketing. She represents the best of leadership, culture, mentorship and team evolution."
Jay Muelhoefer
CMO, Kinaxis
“Rob is an outstanding leader. I watched him multiply a department by 10x with a well-thought-out strategy, while keeping each individual at the forefront of his mind and regularly breaking records."
Andrea Thomason
Senior Strategic Growth Representative, Kinaxis
Ready to strengthen GTM leadership?
Start with a 30-minute conversation about your leadership needs, the decisions ahead, and whether Lead is the right fit.