GTM advisory and fractional leadership for B2B SaaS
When GTM performance is unclear, Acton Hunter helps leadership diagnose the gap, build the missing system, or add senior leadership where ownership is needed.
Three ways to work together
Diagnose, Build, and Lead are defined engagements with fixed scope, fixed fees, and specific deliverables.
Find the highest-leverage gaps
A GTM Revenue Audit that identifies where pipeline and revenue performance are breaking down, why, and what to fix first. Can be scoped to marketing or sales alone.
Best for: companies that need a diagnosis before deciding what to build or who to hire.
Construct the missing GTM system
Fixed-scope projects that build the GTM systems behind pipeline creation, conversion, customer growth, and performance management.
Best for: companies that know what needs to be built and are ready to turn it into a working system.
Add senior GTM leadership
Fractional CMO or CRO/SD leadership for companies that need ownership of marketing, sales development, sales, or the full GTM system.
Best for: companies that need senior leadership now, without a full-time executive hire.
Across every engagement, Acton Hunter connects marketing, sales development, and sales around shared priorities, pipeline ownership, and revenue accountability.
"At Kinaxis, Wendy grew Demand Generation to a sophisticated function on the Marketing team and was able to help drive increased demand and revenue for the organization. She led the charge in shaping the overall full funnel marketing strategy from awareness, acquisition, acceleration and advocacy."
Stephanie Szeto
Director of Demand Generation, Rewind & former Demand Generation leader at Kinaxis.
"Rob was instrumental in building a sales team that molded together, which led to tremendous success quarter over quarter."
Matthew Flainek
Strategic Account Executive, Palo Alto Networks
Not sure where to start?
Start with a 30-minute conversation about what needs to be solved first and which engagement is the right fit.