GTM advisory and fractional leadership for B2B SaaS
When GTM performance is unclear, Acton Hunter helps leadership diagnose the gap, build the missing system, or add senior leadership where ownership is needed.
Three ways to work together
Diagnose, Build, and Lead are defined engagements with fixed scope, fixed fees, and specific deliverables.
Find the highest-leverage gaps
A GTM Revenue Audit that identifies where pipeline and revenue performance are breaking down, why, and what to fix first. Can be scoped to marketing or sales alone.
Best for: companies that need a diagnosis before deciding what to build or who to hire.
Construct the missing GTM system
Fixed-scope projects that build the GTM systems behind pipeline creation, conversion, customer growth, and performance management.
Best for: companies that know what needs to be built and are ready to turn it into a working system.
Add senior GTM leadership
Fractional CMO or CRO/BD leadership for companies that need ownership of marketing, business development, sales, or the full GTM system.
Best for: companies that need senior leadership now, without a full-time executive hire.
Across every engagement, Acton Hunter connects marketing, business development, and sales around shared priorities, pipeline ownership, and revenue accountability.
"Wendy developed repeatable processes which allowed the demand gen engine to run at optimal performance. Having the acumen to not only consolidate overall program performance and show its contribution to pipeline, but present it in a way that was easily understood by sales leaders made Wendy a trusted partner across both sales and marketing."
Tina Bucchio
Director of Marketing Operations, Kinaxis
"Rob has an outstanding ability to teach, explain, and develop salespeople into high-performing managers. He is a front-line leader who shares what works and raises the standard for quality and consistency in sales. His leadership helped our department grow fivefold and expand globally in just a couple of years."
Albert Kato
Manager, Inside Sales - EMEA, Halogen Software
Not sure where to start?
Start with a 30-minute conversation about what needs to be solved first and which engagement is the right fit.