GTM insights for B2B SaaS
Thinking on GTM operating models, pipeline confidence, and revenue accountability for B2B SaaS leaders who need marketing, business development, and sales to connect more clearly to pipeline and revenue.
The hidden cost of operating without a senior marketing owner
Companies often treat an empty marketing leadership seat as a capacity problem. But the real cost is not the work that stops. It is the commercial decisions that stop being made, from ICP and budget allocation to funnel ownership and pipeline accountability.
When a fractional CMO is the right call, and when it isn't
If you are considering a fractional CMO, the question that matters is whether the model fits the problem you are trying to solve. Here is where fractional senior marketing leadership is the right structure, where it is the wrong one, and how to tell before you scope the engagement.
Strategy, operating, execution: most companies hire for the wrong one
A company misses its targets, decides it needs a stronger marketer, and scopes the job around more output. Six to twelve months later the problem remains. Marketing runs on three modes of work, and most companies fix for the wrong one. Here is how to tell which you actually need.
Want to apply this to your GTM?
If these ideas reflect the issues you are working through, start with a 30-minute conversation about your GTM situation and whether Acton Hunter is the right fit.