GTM insights for B2B SaaS
Thinking on GTM operating models, pipeline confidence, and revenue accountability for B2B SaaS leaders who need marketing, business development, and sales to connect more clearly to pipeline and revenue.
When your business has outgrown its GTM operating model
A company adds products, markets and revenue motions, but the decisions about coverage, capacity, ownership and pipeline still reflect a simpler business. Here is how to tell when the GTM operating model has fallen behind the growth plan.
You're not paying $200,000 a year for cold outbound
An AE converting thousands of cold touches into three meetings isn't failing at prospecting. They're doing the job of three roles at once. A look at what that actually costs, and what's missing.
Want to apply this to your GTM?
If these ideas reflect the issues you are working through, start with a 30-minute conversation about your GTM situation and whether Acton Hunter is the right fit.